Learn How To Set & Track Goals
If you’re using Google Analytics (and you should be, its free and powerful), then you have at your disposal easy, quick and detailed information about traffic on your site.
Specifically, I’m talking about setting up Goals for your website and even Sales Pages, to track visitor sources, actions and conversions. And it’s actually a whole lot easier than you probably thought.
Goals are very helpful, especially on Sales Pages, because it shows you at a glance your conversion rate, which is information you’re not going to get from your autoresponder because they aren’t tracking the traffic to your site, only traffic engaging your autoresponder buttons. With Analytics you can see where the traffic originated which is another very helpful advantage if you’re using Solo Ads or another traffic source.
On a regular blog like this one its helpful, too, because I can see what percentage of people visit my site and ultimately subscribe to my newsletter, and of course a whole lot more.
This is all done quite simply. To begin with we all know that Google will track your traffic: the source, keywords, pages visited, etc… With a Goal in Analytics you’re simply setting up tracking triggers. If a visitor to my page later lands on my Thank You, Product Download, or whatever page I designate, Google will count it as a achieving a Goal. More specifically, a person wouldn’t end up on a Thank You, or Product Download page unless they took some specific action.
In the case of subscribers, I want to know what percentage of my visitors are subscribing, so by tracking how many land on my Thank You page (which isn’t publicly listed anywhere), I can track my Goals. If you want to track people who sign up FROM a particular page or source, then simply add more goals and see which is converting better.
First, go to your Google Analytics account and click on ADMIN at the very top of the page. You’ll see three columns, starting with ACCOUNT and then PROPERTY, and lastly VIEW.
From the drop down menu select the account you want to set up goals for, and select the property. Then, under the 3rd column (VIEW) look down the list and select GOAL.
Here its a simple matter of clicking on the red button ” + New Goal“.
Under “Goal Setup” you’ll have various triggers you can use. In this example we want to track subscriber acquisitions so select “Acquisition“, and “Create An Account“. This tells Google what we’re tracking, new subscribers to our list. As you can see from the image below, you can use this to track a lot of different actions.
If its your sales page, then select REVENUE -> PLACE AN ORDER… you can add a monetary value for each action in the next step and thereby add another layer to your data set. Look at all the options and then consider the possibilities you have, for free, with Google Analytics.
So after setting up your template select “Next Step“. From this section you’ll name the Goal and define the type of trigger: Destination, Duration, Pages/Screens per session, or Event. In our case we want to use our subscriber list “Thank You” page as the goal trigger, but it could also be your product download page, etc… So we’re selecting “Destination“. Name the goal for easy reference, especially if you have multiples per site, which you likely will when you get to rocking these.
Click on “Next Step” and we’ll set the Goal details. Here, for our subscriber example (or purchasing a product from you) enter the Thank You or Download page as shown in the example, making sure to use YOUR actual page and that you have the beginning / as shown.
Next, and very powerful, is the option to add a value to this goal. So in the case of a Sales Page, you would enter the product download page and a value for the sale/conversion. Then from your Analytics dashboard you can compare pages, products and sites to gauge your ROI more accurately, and of course refocus as needed.
As you can see, this is so simple to set up and use that it’s a shame more people aren’t using it. Perhaps even worse, people are paying third-party providers for tracking and conversion information that can easily and reliably be done for free with Google Analytics.
For this to work you need to make sure that all of the pages being tracked have your Analytics code in the header. If it’s a WordPress site then you’ve likely already included it site-wide, but for HTML sales and squeeze pages you need to manually add the code to your header on each page so Google can track when a person actually lands on the Thank You or Download page.
Have you been using Goals or are you about to start? What do you think about this as a conversion tracking tool compared to other free or paid options?
Subscribe to my Newsletter now while you’re thinking about it. 🙂